Openda to sell for up to 60 million euros after Premier League club offers

OpenDa, the Spanish football player agency, has agreed to sell its rights to the Premier League's top flight for as much as €60 million ($72 million), according to sources familiar with the matter.

The agreement is subject to approval by the Premier League and OpenDa, which will retain some rights in relation to the player's image rights and personal data, the sources said.

The deal comes after OpenDa rejected a bid from Manchester United, one of the league's biggest clubs, earlier this year.

The company was founded in 2015 by former agent Jorge Mendes, who has worked with several high-profile clients including Cristiano Ronaldo and Lionel Messi.

It has since grown into one of the leading agencies in the world, representing players such as Neymar, Kylian Mbappe and Kevin De Bruyne.

In recent years, OpenDa has been involved in several high-profile deals, including the sale of Real Madrid's star midfielder Luka Modric to Bayern Munich and the transfer of Paris Saint-Germain's forward Neymar to Barcelona.

The Premier League's decision to allow OpenDa to sell its rights to the top flight is seen as a sign of confidence in the agency's ability to manage the rights effectively.

However, it remains to be seen whether the deal will be successful, given the competition from other agencies in the market.

Regardless, the deal is likely to have significant implications for the Premier League and its clubs, as it will provide a new source of revenue for the league.

For the players themselves, the deal could mean more opportunities to earn money through their image rights, while also providing them with greater control over how they are represented on social media and elsewhere.

Overall, the sale of OpenDa's rights to the Premier League represents a major step forward for the agency and its clients, and could pave the way for further deals in the future.